/* Focus Research · Páginas internas de servicios */
.fr-content-page{max-width:none!important;padding:0!important;background:#fff;color:#0a1024}
.fr-content-page .fr-page-article{width:100%;max-width:none!important;margin:0!important;padding:0!important}
.fr-page-inner{width:min(1180px,calc(100% - 64px));margin-inline:auto}
.fr-page-hero{position:relative;overflow:hidden;background:#091126;color:#fff;padding:clamp(130px,15vw,210px) 0 clamp(72px,9vw,120px)}
.fr-page-hero:before{content:"";position:absolute;inset:-30% -10% auto 48%;height:560px;background:radial-gradient(circle at 50% 50%,rgba(255,0,104,.28),rgba(11,92,255,.08) 42%,transparent 70%);pointer-events:none}
.fr-page-hero .fr-page-inner{position:relative}
.fr-breadcrumb{display:flex;align-items:center;gap:10px;margin-bottom:clamp(36px,5vw,64px);font-size:12px;color:#a9b3c9}
.fr-breadcrumb a{color:#fff;text-decoration:none}
.fr-breadcrumb span:last-child{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.fr-page-hero .eyebrow{color:#ff72ad;margin:0 0 18px;letter-spacing:.13em}
.fr-page-hero h1{max-width:1050px;margin:0;color:#fff;font-size:clamp(48px,7.1vw,104px);line-height:.96;letter-spacing:-.06em;text-wrap:balance}
.fr-content-page .entry-content{font-size:18px;line-height:1.65;padding-bottom:110px}
.fr-page-lead{display:grid;grid-template-columns:minmax(0,1.4fr) minmax(260px,.6fr);gap:clamp(36px,7vw,100px);align-items:start;padding:clamp(64px,9vw,120px) 0}
.fr-page-lead>p{font-size:clamp(23px,2.7vw,38px);line-height:1.28;letter-spacing:-.025em;margin:0;max-width:820px}
.fr-page-tags{display:flex;flex-wrap:wrap;gap:10px;list-style:none;margin:7px 0 0;padding:0}
.fr-page-tags li{padding:10px 14px;border:1px solid #dce1ec;border-radius:999px;font-size:12px;font-weight:750;color:#5e687e}
.fr-page-section{padding:clamp(72px,9vw,112px) 0;border-top:1px solid #e4e8f0}
.fr-page-section>.eyebrow,.fr-page-section>div>.eyebrow{margin:0 0 18px;color:#68738a}
.fr-page-section>h2,.fr-page-section>div>h2{max-width:880px;margin:0 0 clamp(36px,5vw,62px);font-size:clamp(34px,4.6vw,62px);line-height:1.02;letter-spacing:-.045em;text-wrap:balance}
.fr-page-grid{display:grid;gap:18px}
.fr-page-grid-3{grid-template-columns:repeat(3,minmax(0,1fr))}
.fr-page-grid-2{grid-template-columns:repeat(2,minmax(0,1fr))}
.fr-page-card{display:flex;flex-direction:column;min-height:250px;padding:clamp(26px,3vw,38px);border:1px solid #dce1ec;border-radius:22px;background:#fff;transition:transform .3s ease,border-color .3s ease}
.fr-page-card:hover{transform:translateY(-4px);border-color:#ff4f93}
.fr-page-card h3{margin:0 0 18px;font-size:clamp(23px,2vw,30px);letter-spacing:-.025em}
.fr-page-card p{margin:0;color:#5e687e}
.fr-page-card a,.fr-inline-link{display:inline-flex;align-items:center;margin-top:auto;padding-top:22px;color:#e6005c;font-weight:750;text-decoration:none}
.fr-page-section-tint{display:grid;grid-template-columns:minmax(0,.75fr) minmax(0,1.25fr);gap:clamp(42px,8vw,120px);padding:clamp(46px,6vw,72px);background:#f3f6fb;border:0;border-radius:28px;margin:20px 0}
.fr-page-section-tint h2{margin-bottom:0!important}
.fr-page-checks{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 28px;list-style:none;margin:0;padding:0}
.fr-page-checks li{position:relative;padding:15px 0 15px 28px;border-bottom:1px solid #d9deea}
.fr-page-checks li:before{content:"";position:absolute;left:0;top:25px;width:8px;height:8px;border-radius:50%;background:#ff0068}
.fr-page-process{counter-reset:step;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;list-style:none;margin:0;padding:0}
.fr-page-process li{counter-increment:step;display:flex;flex-direction:column;min-height:245px;padding:28px;border-radius:20px;background:#091126;color:#fff}
.fr-page-process li:before{content:"0" counter(step);color:#ff72ad;font-size:12px;font-weight:800;letter-spacing:.12em;margin-bottom:auto}
.fr-page-process strong{font-size:24px;margin:28px 0 10px}
.fr-page-process span{color:#b8c1d4;font-size:15px;line-height:1.55}
.fr-page-split{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:clamp(42px,8vw,120px)}
.fr-page-split h2{margin-bottom:0!important}
.fr-page-split>div:last-child{font-size:clamp(18px,1.7vw,23px);color:#4d586e}
.fr-page-faq details{border-top:1px solid #dce1ec}
.fr-page-faq details:last-child{border-bottom:1px solid #dce1ec}
.fr-page-faq summary{cursor:pointer;list-style:none;position:relative;padding:24px 48px 24px 0;font-size:20px;font-weight:750}
.fr-page-faq summary::-webkit-details-marker{display:none}
.fr-page-faq summary:after{content:"+";position:absolute;right:8px;top:18px;font-size:28px;color:#ff0068}
.fr-page-faq details[open] summary:after{content:"−"}
.fr-page-faq details p{max-width:780px;margin:0 0 28px;color:#5e687e}
.fr-page-related{padding:54px 0;border-top:1px solid #e4e8f0}
.fr-page-related h2{font-size:24px;margin:0 0 24px}
.fr-page-related>div{display:flex;flex-wrap:wrap;gap:12px}
.fr-page-related a{display:inline-flex;align-items:center;min-height:48px;padding:10px 16px;border:1px solid #dce1ec;border-radius:999px;color:#0a1024;text-decoration:none;font-weight:750;font-size:14px}
.fr-page-related a:hover{border-color:#ff0068;color:#d80058}
.fr-page-cta{position:relative;overflow:hidden;margin:36px 0 0;padding:clamp(46px,7vw,86px);border-radius:30px;background:linear-gradient(135deg,#ff0068 0%,#c00067 45%,#5b2fe8 100%);color:#fff}
.fr-page-cta:after{content:"";position:absolute;right:-80px;bottom:-150px;width:420px;height:420px;border:1px solid rgba(255,255,255,.2);border-radius:50%}
.fr-page-cta .eyebrow{color:#fff;margin:0 0 14px}
.fr-page-cta h2{position:relative;z-index:1;margin:0;font-size:clamp(38px,5vw,66px);letter-spacing:-.045em}
.fr-page-cta p{position:relative;z-index:1;max-width:680px;font-size:20px}
.fr-page-cta .button{position:relative;z-index:1;margin-top:18px;background:#fff;color:#be005a}
.fr-page-featured{margin:56px 0 0;border-radius:24px;overflow:hidden}
.fr-page-featured img{display:block;width:100%;height:auto}
@media(max-width:900px){
 .fr-page-inner{width:min(100% - 40px,760px)}
 .fr-page-hero{padding:120px 0 70px}
 .fr-page-lead,.fr-page-section-tint,.fr-page-split{grid-template-columns:1fr;gap:30px}
 .fr-page-grid-3{grid-template-columns:1fr 1fr}
 .fr-page-process{grid-template-columns:1fr 1fr}
 .fr-page-section-tint{padding:40px}
}
@media(max-width:600px){
 .fr-page-inner{width:calc(100% - 32px)}
 .fr-page-hero{padding:108px 0 54px}
 .fr-breadcrumb{margin-bottom:34px}
 .fr-page-hero h1{font-size:clamp(42px,13vw,58px);line-height:1}
 .fr-content-page .entry-content{font-size:16px;padding-bottom:70px}
 .fr-page-lead{padding:50px 0 62px}
 .fr-page-lead>p{font-size:23px}
 .fr-page-section{padding:60px 0}
 .fr-page-section>h2,.fr-page-section>div>h2{font-size:38px}
 .fr-page-grid-3,.fr-page-grid-2,.fr-page-process,.fr-page-checks{grid-template-columns:1fr}
 .fr-page-card{min-height:auto;padding:26px}
 .fr-page-section-tint{padding:30px 24px;border-radius:22px;margin:10px 0}
 .fr-page-process li{min-height:210px}
 .fr-page-related>div{display:grid}
 .fr-page-related a{width:100%}
 .fr-page-cta{padding:36px 24px;border-radius:22px}
 .fr-page-cta .button{width:100%;justify-content:center;text-align:center}
}
/* Navegación e imágenes editoriales */
.fr-page-hero-grid{position:relative}
.fr-page-hero--media{padding:clamp(118px,10vw,150px) 0 clamp(58px,7vw,88px)}
.fr-page-hero--media .fr-page-hero-grid{display:grid;grid-template-columns:minmax(0,1.08fr) minmax(360px,.92fr);gap:clamp(44px,6vw,92px);align-items:center}
.fr-page-hero-media{position:relative;margin:0;min-height:clamp(360px,38vw,520px);border-radius:30px;overflow:hidden;background:#151d36;box-shadow:0 34px 90px rgba(0,0,0,.28)}
.fr-page-hero-media:after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 55%,rgba(8,14,34,.28));pointer-events:none}
.fr-page-hero-media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center;transition:transform .9s cubic-bezier(.2,.8,.2,1)}
.fr-page-hero--media:hover .fr-page-hero-media img{transform:scale(1.025)}
.fr-page-hero--media h1{font-size:clamp(46px,5.75vw,82px)}
.fr-service-nav{position:relative;z-index:5;border-bottom:1px solid #e2e7f0;background:rgba(255,255,255,.96);backdrop-filter:blur(14px)}
.fr-service-nav .fr-page-inner{display:flex;align-items:center;gap:24px;padding-block:17px}
.fr-service-nav-label{flex:0 0 auto;color:#738097;font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase}
.fr-service-nav-links{display:flex;flex-wrap:wrap;gap:7px}
.fr-service-nav a{display:inline-flex;align-items:center;min-height:38px;padding:8px 12px;border-radius:999px;color:#263047;text-decoration:none;font-size:12px;font-weight:750;transition:background .2s,color .2s}
.fr-service-nav a:hover,.fr-service-nav a[aria-current=page]{background:#091126;color:#fff}
.fr-page-visual{display:grid;grid-template-columns:minmax(0,1.12fr) minmax(290px,.88fr);gap:clamp(30px,5vw,72px);align-items:stretch;margin:0 0 clamp(72px,9vw,112px);padding:0;border-radius:28px;overflow:hidden;background:#091126;color:#fff}
.fr-page-visual figure{position:relative;min-height:410px;margin:0;overflow:hidden}
.fr-page-visual img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.fr-page-visual-copy{display:flex;flex-direction:column;justify-content:center;padding:clamp(34px,5vw,66px)}
.fr-page-visual-copy .eyebrow{color:#ff72ad;margin:0 0 16px}
.fr-page-visual-copy h2{color:#fff;margin:0 0 20px;font-size:clamp(31px,3.6vw,50px);line-height:1.03;letter-spacing:-.04em}
.fr-page-visual-copy p{color:#c6cede;margin:0;font-size:17px}
.fr-page-links{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:15px}
.fr-page-link-card{display:flex;flex-direction:column;min-height:210px;padding:26px;border:1px solid #dce1ec;border-radius:20px;color:#0a1024;text-decoration:none;background:#fff;transition:transform .25s,border-color .25s}
.fr-page-link-card:hover{transform:translateY(-4px);border-color:#ff0068}
.fr-page-link-card small{color:#79849a;font-weight:750;letter-spacing:.08em;text-transform:uppercase}
.fr-page-link-card strong{margin:16px 0 10px;font-size:21px;line-height:1.18}
.fr-page-link-card span{margin-top:auto;color:#d60059;font-weight:750;font-size:14px}
.fr-services-overview{display:grid;gap:22px;margin:0 0 clamp(72px,9vw,112px)}
.fr-service-overview{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);min-height:430px;border:1px solid #dce1ec;border-radius:28px;overflow:hidden;background:#fff}
.fr-service-overview:nth-child(even) .fr-service-overview-media{order:2}
.fr-service-overview-media{position:relative;min-height:390px;margin:0;overflow:hidden;background:#edf1f7}
.fr-service-overview-media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .8s cubic-bezier(.2,.8,.2,1)}
.fr-service-overview:hover img{transform:scale(1.025)}
.fr-service-overview-copy{display:flex;flex-direction:column;justify-content:center;padding:clamp(34px,5vw,64px)}
.fr-service-overview-copy .eyebrow{margin:0 0 14px;color:#d60059}
.fr-service-overview-copy h2{margin:0 0 18px;font-size:clamp(34px,4vw,54px);line-height:1;letter-spacing:-.045em}
.fr-service-overview-copy p{color:#586379}
.fr-service-overview-actions{display:flex;flex-wrap:wrap;gap:10px;margin-top:26px}
.fr-service-overview-actions a{display:inline-flex;align-items:center;min-height:44px;padding:10px 14px;border:1px solid #d6dce8;border-radius:999px;color:#111a31;text-decoration:none;font-size:13px;font-weight:750}
.fr-service-overview-actions a:first-child{background:#091126;border-color:#091126;color:#fff}
.fr-page-reels{padding:clamp(54px,7vw,82px);border-radius:28px;background:#080e22;color:#fff}
.fr-page-reels>h2{color:#fff;margin-bottom:18px!important}
.fr-page-reels>p{max-width:720px;color:#b8c1d4}
.fr-page-reels-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin-top:36px}
.fr-page-reel{position:relative;aspect-ratio:9/16;border-radius:20px;overflow:hidden;background:#111a34}
.fr-page-reel iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.fr-page-proof{display:flex;align-items:flex-start;gap:18px;padding:24px 0;border-top:1px solid #dce1ec}
.fr-page-proof:last-child{border-bottom:1px solid #dce1ec}
.fr-page-proof span{flex:0 0 34px;display:grid;place-items:center;width:34px;height:34px;border-radius:50%;background:#ffe5f0;color:#d60059;font-size:13px;font-weight:850}
.fr-page-proof div{min-width:0}
.fr-page-proof strong{display:block;margin-bottom:5px;font-size:18px}
.fr-page-proof a{color:#d60059;font-weight:700;text-decoration:none}
@media(max-width:900px){
 .fr-page-hero--media .fr-page-hero-grid,.fr-page-visual,.fr-service-overview{grid-template-columns:1fr}
 .fr-page-hero-media{min-height:420px}
 .fr-service-overview:nth-child(even) .fr-service-overview-media{order:0}
 .fr-page-links,.fr-page-reels-grid{grid-template-columns:1fr 1fr}
 .fr-page-reel:last-child{grid-column:1/-1;width:calc(50% - 10px);justify-self:center}
}
@media(max-width:600px){
 .fr-page-hero--media{padding-bottom:34px}
 .fr-page-hero-media{min-height:310px;border-radius:20px}
 .fr-service-nav .fr-page-inner{display:block;padding-block:14px}
 .fr-service-nav-label{display:block;margin-bottom:9px}
 .fr-service-nav-links{display:grid;grid-template-columns:1fr 1fr;gap:6px}
 .fr-service-nav a{border:1px solid #e1e5ed;border-radius:12px;justify-content:center;text-align:center}
 .fr-page-visual{border-radius:22px}
 .fr-page-visual figure{min-height:290px}
 .fr-page-visual-copy{padding:30px 24px}
 .fr-page-links,.fr-page-reels-grid{grid-template-columns:1fr}
 .fr-page-link-card{min-height:180px}
 .fr-service-overview{border-radius:22px}
 .fr-service-overview-media{min-height:270px}
 .fr-service-overview-copy{padding:30px 24px}
 .fr-page-reels{padding:38px 18px;border-radius:22px}
 .fr-page-reel,.fr-page-reel:last-child{grid-column:auto;width:min(100%,340px);justify-self:center}
}
@media(prefers-reduced-motion:reduce){.fr-page-card,.fr-page-link-card,.fr-page-hero-media img,.fr-service-overview-media img{transition:none}}

/* Comunicación · ejemplos visuales */
.fr-communication-example-grid{display:grid;gap:22px}
.fr-communication-example-grid article{display:grid;grid-template-columns:minmax(0,1.12fr) minmax(300px,.88fr);min-height:420px;border:1px solid #dce2eb;border-radius:24px;overflow:hidden;background:#fff}
.fr-communication-example-grid article:nth-child(even) figure{order:2}
.fr-communication-example-grid figure{position:relative;min-height:390px;margin:0;overflow:hidden;background:#eef1f6}
.fr-communication-example-grid img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .8s cubic-bezier(.2,.8,.2,1)}
.fr-communication-example-grid article:hover img{transform:scale(1.025)}
.fr-communication-example-grid article>div{display:flex;flex-direction:column;justify-content:center;padding:clamp(30px,5vw,58px)}
.fr-communication-example-grid span{color:#d60059;font-size:11px;font-weight:800;letter-spacing:.11em;text-transform:uppercase}
.fr-communication-example-grid h3{margin:18px 0 15px;font-size:clamp(31px,3.8vw,50px);line-height:1;letter-spacing:-.045em}
.fr-communication-example-grid p{margin:0;color:#5c677c}
.fr-communication-example-grid a{align-self:flex-start;margin-top:24px;color:#d60059;text-decoration:none;font-weight:800}
@media(max-width:760px){.fr-communication-example-grid article{grid-template-columns:1fr}.fr-communication-example-grid article:nth-child(even) figure{order:0}.fr-communication-example-grid figure{min-height:270px}.fr-communication-example-grid article>div{padding:30px 24px}}
@media(prefers-reduced-motion:reduce){.fr-communication-example-grid img{transition:none}}

/* Hub de servicios */
.fr-services-page{background:#fff;color:#0a1024}
.fr-services-hero{padding:clamp(130px,13vw,190px) 0 clamp(70px,8vw,108px);background:#091126;color:#fff;overflow:hidden}
.fr-services-hero-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(390px,.8fr);gap:clamp(50px,8vw,110px);align-items:center}
.fr-services-hero .fr-breadcrumb{color:#9aa6bc}
.fr-services-hero .fr-breadcrumb a{color:#fff}
.fr-services-hero .eyebrow{color:#ff72ad;margin:0 0 22px}
.fr-services-hero h1{margin:0;color:#fff;font-size:clamp(70px,8vw,118px);line-height:.82;letter-spacing:-.075em}
.fr-services-hero h1 span{color:#ff0068}
.fr-services-hero-copy>p:last-child{max-width:680px;margin:40px 0 0;color:#bec8da;font-size:20px;line-height:1.65}
.fr-services-hero-media{position:relative;min-height:590px;margin:0;border-radius:26px;overflow:hidden;background:#111a32}
.fr-services-hero-media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.fr-services-hero-media:after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 68%,rgba(6,12,29,.65))}
.fr-services-hero-media figcaption{position:absolute;z-index:1;left:22px;right:22px;bottom:20px;color:#fff;font-size:11px}
.fr-services-jump{border-bottom:1px solid #e0e5ed;background:#fff}
.fr-services-jump .fr-page-inner{display:flex;flex-wrap:wrap;gap:8px;padding-block:17px}
.fr-services-jump a{display:inline-flex;min-height:40px;align-items:center;padding:8px 13px;border:1px solid #dce2eb;border-radius:999px;color:#0a1024;text-decoration:none;font-size:12px;font-weight:750}
.fr-services-jump a:hover{border-color:#ff0068;color:#d60059}
.fr-services-page .entry-content{padding-bottom:110px}
@media(max-width:900px){.fr-services-hero-grid{grid-template-columns:1fr}.fr-services-hero-media{min-height:520px}}
@media(max-width:600px){.fr-services-hero{padding:108px 0 58px}.fr-services-hero h1{font-size:clamp(62px,19vw,84px)}.fr-services-hero-copy>p:last-child{font-size:17px}.fr-services-hero-media{min-height:390px;border-radius:18px}.fr-services-jump .fr-page-inner{display:grid;grid-template-columns:1fr 1fr}.fr-services-jump a{justify-content:center;text-align:center;border-radius:12px}}